07879 770896 louise@addsup.co.uk

About Adds Up

Bookkeeping and Accounts Services

Handing over personal and sensitive business information can be daunting, I understand, so allow me to introduce myself. I’m named after Jane’s Austen’s Emma (Woodhouse) but have always been known as Louise. I qualified and worked as a secondary science teacher, but found myself teaching maths in and out of school. I also owned my own property development business, so I understand that your business is not only your livelihood, it’s your baby.

After the birth of my son…

I became an expert on Autism Spectrum Disorders, now he’s at an age where he’s the expert and I just offer guidance; freeing me to re-train. I enrolled with IDEAL Schools for the ICB career path and have never looked back. I love love love the logic and the maths involved.

I am very proud to now also be working for Ideal Schools as a Taxation Tutor

I am registered and regulated by The Institute of Certified Bookkeepers (ICB).
Practice number 18586.
I also hold Professional Indemnity Insurance.

Practice License

I obtained my ICB Practice License in September 2017 and started practising whilst continuing my qualifications.

This has shown me that my passions not only lie in the numbers but in going above and beyond in supporting my clients to grow and succeed. I am passionate about helping businesses understand their accounts and use the information to make informed business decisions in real time, not after Year End.


  • ICB Level II Certificate in Bookkeeping (Manual & Computerised)
  • ICB Level III Certificate in Bookkeeping & Accounting
  • ICB Level IV Certificate in Advanced Bookkeeping & Accounting
  • Level 4 Certificate in Financial Statements for Micro and Small Businesses
  • Level 4 Diploma in Corporation Tax – FRS105 and FRS102 (Section 1A)
  • ICB Self-Assessment Taxation
  • ICB Accounting Standard FRS105
  • ICB Diploma in Payroll Management
  • Taxation tutor at IDEAL Schools

Meet Tori Morris

Adds Up Administration Support

My name is Tori Morris, I am currently the Adds Up Administration Support to Louise and the clients in the practice, and training to become an ICB Bookkeeper.
After completing my degree at Aberystwyth University, I started my career in Pharmaceutical and Medical sales. However, after having my two children, I decided I needed a better work life balance, so I became an Office Administrator.
Louise was my friend before she became my boss, we met 9 years ago, through our boys who they are the same age, and have been friends since starting school. I confided in Louise about wanting a new challenge, my children were getting older and didn’t need me as much anymore. Louise gave me great advice – she said, “train to be an ICB Bookkeeper and come and work for me”.
So, I did! I have completed my ICB Level II Certificate in Bookkeeping (Manual & Computerised) and I am currently studying for my ICB Level III Certificate in Bookkeeping & Accounting. While I’m completing my studies, I am working for Louise in the Administration role, getting amazing on the job training and invaluable experience.


  • ICB Level II Certificate in Bookkeeping (Manual & Computerised)

Industry Recognition

Adds Up Awards

  • LUCA Award winner 2018 & 2021
  • #ICB100WOMEN – Named in ICB’s 100 inspiring and influential bookkeepers
  • SME Award for most ‘Innovative Accountancy Practice in Lincolnshire’
  • Central England Prestige Award 20/21 for Accountancy Firm of the Year
  • LUCA Award Winner 2021 for Tutor of the Year



“Louise offers a truly exceptional bookkeeping and tax accountancy service, and her cashflow and tax planning strategies are as insightful as they are efficient. She has helped us transform our financial planning and management. And is always on call to make even the most complex and challenging situation fixable. Brilliant.”

Small Business Client

“Adds Up is the best bookkeeping and accounts service I have ever found. Louise works extremely hard and always goes above and beyond for my business. The best decision I ever made was leaving my last firm and finding Adds Up, Louise is so professional and friendly. I speak to Louise most days at the moment and the communication is outstanding. My business is going from strength to strength all because I found the best. I can’t recommend Adds Up enough!”

Small Business Client

“Very friendly and professional service. Louise is always extremely helpful.”

Small Business Client

Work with someone who puts your business first

Get In Touch

We are experts in Sage, Quickbooks and Xero, and offer fixed price packages to fit your budget and bookkeeping needs. Contact us today for a free quote.


Adds Up

Bookkeeping and Accounts Services

Licensed and regulated by the Institute of Certified Bookkeepers (ICB).

ICB crest
Practice Number:18586